Miami · Brand Activations · Experiences
Experiential marketing agency in Miami
AYW (Adyouwish) is a Miami experiential marketing agency at 3250 NE 1st Ave Ste 305 that designs and produces brand activations, pop-ups, launches and VIP experiences, then turns each one into content, PR and paid media so the moment keeps working after the doors close.
Strategy before spectacle
What experiential marketing is and when a brand needs it
Experiential marketing gives people something to enter, do and remember. It is useful when a brand needs to launch, earn attention, explain a product, open a location, reward valuable customers or become relevant inside a cultural moment.
The activation is only one part of the system. We design the live experience together with the content, PR, creator and paid media plan so one room can reach far beyond the guest list.
Formats
What we produce
01
Pop-ups & retail activations
Temporary spaces, product discovery and retail moments designed to bring the brand into the real world.
02
Brand & product launches
A clear reveal, a strong guest journey and an amplification plan built around the moment.
03
Store openings
Opening strategy, local partnerships, creators, press and content that turn a new address into a destination.
04
VIP & retention experiences
At-home kits, live virtual sessions and curated programs that reward valuable customers and keep them engaged.
05
Cultural moments
Relevant activations around Art Basel, Miami Fashion Week and the city moments that concentrate attention.
06
On-site content & creators
Photo, video, interviews and creator programs planned into production from the beginning.
The city is the media plan
Miami’s activation calendar
Miami Art Week 2026: dates, neighborhoods and what is still possible
Miami Art Week runs November 30 through December 6, 2026. Art Basel Miami Beach holds invitation-only previews on December 2–3 and public days December 4–6 at the Miami Beach Convention Center. Design Miami runs December 1–6 alongside it, Untitled Art and InScope set up along Ocean Drive, NADA takes over Ice Palace Studios on the mainland December 1–5, and Art Miami and CONTEXT are at One Herald Plaza.
The week is not one place. Miami Beach, Wynwood, the Design District and Downtown each draw a different audience at different hours, and traffic between them is slow. Choose the neighborhood where your audience will already be, not the one with the most noise.
With less than four weeks to go, the most realistic formats are the ones that use an existing space: a restaurant or hotel takeover, a creator or press dinner, a pop-up inside a store or gallery, or a content-first activation designed to travel online. Large custom builds and beach permits need more lead time. AYW scopes what can be produced well in the time left and plans content, PR and paid media before the doors open. See our Art Basel Miami Beach 2026 brand strategy and brand activation cost guide.
Selected work
Proof lives in the details
Ferrari · South America
Ferrari Experience in the Andes
More than 50 Ferraris traveled from Chile to Argentina before the experience concluded with a gala in Punta del Este.
AMEX · LATAM & Caribbean
International Dollar Card
A virtual mixology experience with Christian Delpech and curated kits delivered across Latin America and the Caribbean, achieving 100% retention.
YIP · South Florida
From Aventura Mall to Wynwood
We supported the Aventura Mall opening and the brand’s expansion across Doral, Pembroke Pines and Wynwood.
IMAX · Six countries
Star Wars launch campaign
Launch events, AR filters, social content and influencer programs coordinated across six Latin American markets.
From idea to impact
How an activation works
01
Brief
We align the audience, business objective, market, timing, constraints and definition of success.
02
Concept
We create the central idea, guest journey, visual language and role each channel will play.
03
Production
Venue, vendors, staffing, fabrication, logistics, permits, talent and run of show come together.
04
Live execution
We manage the experience on site and capture the content required for every next step.
05
Amplification
PR, creators, social and paid media extend the moment before, during and after the event.
06
Measurement
We report against the agreed objectives and identify what the brand should do next.
The scorecard
How we measure
Measurement follows the job the activation needs to do. We define the signals before production begins, then connect live behavior with the media and commercial outcomes that follow.
Build visibility after the event- Attendance
- Sampling
- Content reach
- Earned media
- Leads & sales
- Retention
Frequently asked questions
Planning an experience with AYW
What does an experiential agency do?
+
An experiential agency turns a brand idea into a live, participatory moment. AYW develops the concept, production plan, guest journey, content capture and amplification so the experience works in the room and across media afterward.
How far ahead should a brand plan an Art Basel activation?
+
For a meaningful Art Basel or Miami Art Week activation, planning should begin several months ahead. Venue availability, partnerships, production, permits, talent, guest lists and media calendars become more competitive as the week approaches.
Do you produce outside Miami?
+
Yes. AYW works from Miami, Mexico City, Buenos Aires and Madrid and produces activations across the United States, Latin America and other international markets with local partners when needed.
How much does a brand activation cost?
+
Cost depends on the concept, market, venue, guest count, production requirements, talent, content and media plan. We define the scope first and provide a written proposal with clear deliverables and pricing. See our 2026 Miami brand activation cost guide.
Do you help Latin American brands launch in the US through Miami?
+
Yes. Miami is a natural entry point for Latin American brands. We help adapt positioning, design the launch experience, produce bilingual content and connect the activation to PR, creators and paid media for the US market.
When is Miami Art Week 2026?
+
Miami Art Week runs November 30 through December 6, 2026. Art Basel Miami Beach has invitation-only previews on December 2–3 and public days December 4–6 at the Miami Beach Convention Center, with Design Miami, NADA, Untitled, Art Miami and other fairs running the same week.
Is it too late to plan a Miami Art Week 2026 activation?
+
Not if the format fits the time left. Restaurant or hotel takeovers, creator and press dinners, in-store pop-ups and content-led activations can still be produced in a few weeks. Large custom builds and beach permits need months, so they are better planned for 2027.